Lantmännen Unibake @ SMAK 2017
There is nothing which prompts creativity more than designing for an expo: the competition is never more direct, the impact - enormous for an insanely short time & you are bound to convey your client's entire product spectrum using only temporary materials. Other words which comes to mind are theatrical, stagy, dramatic, impression, act, hit ... and last but not least WORTH REMEMBERING (especially because of being special and/or unusual). So special & unusual that Lantmännen Belgium has requested an identical replica for their own European expo participation ...
Client - Lantmännen Unibake Norway
Photography - Studio Dreyer & Hensle
