Deli de Luca
“It’s every consumer brand goal to have their product be best-in-class. But product innovation and brand building is not just about performance. Together with our branding partner Holidesign, lead by former Starbucks lead designer Boris Iochev, we recognize that consumers live in an emotional world, therefore whatever we do our goal is to enhance the consumer experience and tap into their emotions. For us at Deli de Luca it’s an emotional connection point that transcends the product.” – Thor Johansen