Solberg & Hansen
Solberg and Hansen came to Holi with a request to help them communicate their superior position in the coffee roasting and importing sector, while still maintaining the human, casual and unpretentious aspect of their relationships with growers and coffee lovers around the globe. Instead of jumping straight to the design board, we spent a great deal of time immersing ourselves in the every day life of the S&H crew – the coffee ambassadors. Whether it was just hanging around and observing quietly, or actively taking part in one of their famous coffee tasting classes. Defining the experience before designing for the experience is our insurance for a great outcome. While each project, customer and solution is unique, the process that we employ is rigorous and consistent each and every time. For us at Holidesign it is mandatory to start with the story, a story which will become the DNA of the design decisions to follow. The content laying under layers of rich design, is what sets Holidesign’s work apart. A roasty-sweet aroma dances in the air and yet another friendship starts brewing here…can we offer you a cup?